The Ask: Build a campaign for an Oregon-based brand that is in need of attention, a company that has lost its luster or is trying to break into the market.
The Execution: Create a campaign for Keen Footwear to expand consumer knowledge about their variety of shoes, and break beyond the classic sandal they're known for.
Final Creatives:
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/7c3682f3-e0fd-4efd-ae5b-0aaa999e1fa1_rw_1200.png?h=d9724209b84962639db28f3e051a3dc9)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/8bb670a6-ebda-4d21-8b04-dd428cbe0e45_rw_1200.png?h=9e1c7eeadfbd379dc50f856ca635dcce)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/1b3f4f9c-c91a-4d7c-b2e9-5c929cdd0caf_rw_1200.png?h=e88fe1e00d8f8e90cfe4dd07f58cd87c)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/d9f7a726-7aa4-47d8-8142-20887eb96e83_rw_1200.png?h=386127ceddd907e88a50d7e6dd83eab5)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/58ef780d-0da0-49cf-b8e2-72235e799e40_rw_1200.png?h=65b812308d4ff20ee194072e2ac2765d)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/f7885446-7073-4dd4-8006-4d39b1a7ef11_rw_1200.png?h=fad9e9cd7f8b4590f37574c9c4c223cf)
The Process:
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/7c87b96d-53af-4567-9cb9-a4cd7cb207c8_rw_1200.png?h=234f41a999e70ae1cab2ae58521e47b2)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/413575b6-5f56-443f-8b0f-eec348b91b49_rw_1200.png?h=6e0c9bf3a0e3b8de7c4edb77e4c40781)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/c20fc7bf-ff3f-452d-aa9c-60dae666ca71_rw_1200.png?h=7de3303f21e17345530b8bd2975f5305)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/b7afdcb8-4451-408e-8413-8fc99564081f_rw_1200.png?h=8e9a0a3518b2b1589a70798a1a303cbb)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/92f60936-a378-4e4f-84a3-5ee669a6ea1a_rw_1200.png?h=86ebd1604a4f28a7548efcc3f569a6ad)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/071be8ba-a08f-4c98-8d76-452ecfbbb080_rw_1200.png?h=62bc87d5cbe63010d62f7f4de752522d)
![](https://cdn.myportfolio.com/f171c91a-ef34-4438-a59f-f8a8f6c7c5b9/1da08ae5-8675-4209-8f08-a7242b09c05f_rw_1200.png?h=5df6ee7921b786b50689189a77013866)